What the EU’s GDPR and ePrivacy Regulation mean for US marketers

Stephen Whiteside

This event report outlines why US marketers must pay attention to the forthcoming General Data Privacy Regulation (GDPR) and ePrivacy Regulation in the European Union (EU).

The May 2018 introduction of new privacy and electronic-communications laws in the European Union (EU) might seem like a distant concern, both geographically and temporally, for US marketers.

But Reed Freeman, a Partner at WilmerHale – a global law firm boasting 12 offices in cities from New York and Washington, DC, to Brussels and Beijing, and a blue-chip client list featuring, among others, AT&T, General Electric, and Procter & Gamble – suggested brand custodians in America cannot delay in preparing for the passage of the General Data Privacy Regulation (GDPR) and ePrivacy Regulation.

More specifically, these transformative rules – the...

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