What makes for a winning case study? Advice from the Asian Marketing Effectiveness Awards jury
Low Lai Chow
Having considered over 880 submissions from more than a dozen markets across the region, the judges of the Asian Marketing Effectiveness Awards 2013 handed out a total of 16 Gold awards, as well as 19 Silvers and 20 Bronzes.
During the Festival of Asian Marketing Effectiveness in Shanghai, several leading agency and client-side executives that featured on this panel discussed the pick of these case studies in greater depth, as well as offering some useful tips for future entrants.