What makes content shareable on social media

This event report addresses why consumers share brand and publisher content on social media, based on data and insights from Shareablee.

What makes content shareable on social media

Geoffrey PrecourtWarc

Shareablee insists that the internet isn't about data; it's about the people whose presence contributes to that data.

To that end, since January 2014, the New York-based analytics enterprise has measured – each and every day – engagement on the world's top social-media platforms from the view of brands, publishers and companies.

And, with every quarter, the findings get richer and deeper. As Andrew Katz, Shareablee's Senior Director/Enterprise Sales, reported to the Association of National Advertisers' (ANA) 2015 Digital and Social Media Conference East on Amelia Island, Florida, social...

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