What prehistoric man and social media influencers have in common

The rising role of influencers in consumers’ purchase decisions marks a return to a trend that’s actually as old as the earliest humans, the Nudgestock 2021 conference heard.

Key quote

“Don’t just shove a product in an influencer’s hands and tell them how to talk about it; make sure to look into the behavioural science to truly understand the nature of these relationships and put them first in your strategy. That is the only way you will get results” – Luca Tornese, head of strategy at Tailify.

Spreading the word about new, exciting or even frightening discoveries is what helps keep a species alive. Influencing others’ behaviour is something that predates the world of social media, and it doesn’t just apply to humans.

Speaking at the Nudgestock 2021...

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