In the course of their daily grind, few marketers will pause to consider the finer details of economic theory or appreciate the bigger picture of capitalism. But taking time out to do so is instructive, especially if that time is spent with Rory Sutherland discoursing on bees.
At the Festival of Marketing’s Fast Forward event, the vice chairman of Ogilvy was musing on the notion of capitalism and how, in his view, it has become distorted through financialisation – and what that means for marketing.
An economics primer
Mainstream economics, he said, “is incredibly hostile to marketing”. That’s because the...