Wells Fargo connects diversity with profitability
There are times when a brand has so many flies on its windshield that it seems impossible to have any vision beyond the immediate present.
Yet, even its darkest hour, Wells Fargo & Co. remains one of the leading American financial-services institutions. And, even as its CEO resigned amid public outrage, the enterprise he left behind still has 77 million customers and serves one in three American households.
And, according to Michael Lacorazza, the firm's EVP/Brand and Advertising & Integrated Marketing, "We probably have the most diverse customer set of virtually...