WarnerMedia leverages CPG thinking to build a new streaming service

WarnerMedia, the media company owned by AT&T, is set to disrupt the streaming-video industry with a new platform, and is drawing inspiration from the consumer-packaged goods (CPG) sector.

WarnerMedia is creating a content powerhouse that is set to disrupt the streaming industry.

Established after telecoms company AT&T acquired media titan Time Warner – a deal confirmed earlier this year following a legal appeal, overturning an argument by the US government that it would result in a merged entity with too much market heft – the organization is eager to tap into an apparently insatiable desire for online video content among consumers.

Even after navigating tough regulatory terrain, however, WarnerMedia still faces rivals almost as intimidating as the Department of Justice in the form of streaming giants like Netflix...

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