Walgreens evolves the “last mile” into a powerful driver of shopper marketing

Walgreens, the pharmacy retail chain, is innovating around "last-mile" delivery to create a powerful new mode of engagement with consumers.

Walgreens, the pharmacy retail chain, has long premised its consumer advantage on the unique mix of proximity and convenience offered by its physical stores.

Today, however, the Deerfield, Illinois-based company is looking to smarter solutions – from on-demand delivery to autonomous drones – as it aims to meet evolving shopper needs.

Proof of the organization’s brick-and-mortar muscle comes from various statistics, as it:

  • runs 9,277 stores;
  • employs 88,000 healthcare services professionals, such as pharmacists, technicians and nurse practitioners;
  • knows that 78% of Americans live within five miles of a Walgreens store, or one of its Duane Reade or Rite Aid...

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