There’s no search button on Tophatter, the mobile discovery marketplace with a game-like format and a mission to spark fun and intense shopper involvement.
And the platform, which auctions 100,000 products every day in live, back-to-back, 90-second bursts, views itself as the “anti-Amazon.”
INSERT: Tophatter.1.Logo Its goal, according to Andrew Blachman, COO of the San Francisco-based enterprise, is to disrupt an entire generation of e-commerce companies that, in their fixation on utility, have drained the delight out of shopping.“People on their phones don’t want to search,” Blachman told delegates at KNect365’s 2018 Shopper Insights & Retail Activation...