Tophatter flips the e-commerce script to bring fun back to shopping

Tophatter, the e-commerce platform, is pursuing a very different model than many of the industry’s major players.

There’s no search button on Tophatter, the mobile discovery marketplace with a game-like format and a mission to spark fun and intense shopper involvement.

And the platform, which auctions 100,000 products every day in live, back-to-back, 90-second bursts, views itself as the “anti-Amazon.”

INSERT: Tophatter.1.Logo Its goal, according to Andrew Blachman, COO of the San Francisco-based enterprise, is to disrupt an entire generation of e-commerce companies that, in their fixation on utility, have drained the delight out of shopping.

“People on their phones don’t want to search,” Blachman told delegates at KNect365’s 2018 Shopper Insights & Retail Activation...

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