Time flies – How EasyJet’s birthday campaign got passengers celebrating

This event report describes a campaign from EasyJet, one of Europe's biggest budget airlines, to make its passengers feel involved in the celebrations of its 20th anniversary.

When one of Europe's biggest budget airlines celebrated 20 years in the air, it wanted to shout about it – but in a way that made passengers feel like part of the festivities.

The brand used the vast pool of data it had collected on passenger movements over those years to generate 12 million highly personalised emails that not only reminded people about the trips they'd taken in the past, but also inspired them to think about booking another flight.

The 'Time Flies' project was Overall Winner and CRM Category Winner in the Data Creativity Awards, recently held at the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands