When one of Europe's biggest budget airlines celebrated 20 years in the air, it wanted to shout about it – but in a way that made passengers feel like part of the festivities.
The brand used the vast pool of data it had collected on passenger movements over those years to generate 12 million highly personalised emails that not only reminded people about the trips they'd taken in the past, but also inspired them to think about booking another flight.
The 'Time Flies' project was Overall Winner and CRM Category Winner in the Data Creativity Awards, recently held at the...