Only in China, according to Prophet senior partner Tom Doctoroff, can parents sign their five-year-old kids up for an MBA course - and get them an early head start in life - such is the distinctive worldview of the Chinese.
"Life is a battle, and education is a weapon on the battlefield of life," said the former Asia CEO for J. Walter Thompson of the Chinese outlook.
Any brand in China, therefore, must respect these cultural imperatives — and bring themselves into alignment with it. Doctoroff was presenting a session at Mumbrella360, where he spoke about the psyche of the...