“At Egmont we’ve been experimenting with digital for about 12 years - books and magazines - and I can tell you now that our business is still very much print,” Cally Poplak, MD Egmont Publishing, told the PPA Festival (London, May 2017). “This is surprising as children now spend 10.3 hours a day on digital devices [including multi-screening], so surely there’s no future in print, is there?”
Print perseveres
Digital devices such as the Kindle may have made inroads into the adult publishing market, but that’s not happening in the children’s market. “A huge proportion of parents, about two thirds,...