The Washington Post explores the Amazon trail

This event report details how the Washington Post has transformed its strategy after being purchased by Jeff Bezos, the CEO of Amazon.

The Washington Post explores the Amazon trail

Stephen WhitesideWarc

The Washington Post is among the most venerable publications on American newsstands – and it is now seeking to make headlines as much for its tech prowess as cutting-edge journalism.

Such an objective is perhaps unsurprising given that Jeff Bezos, the chief executive of ecommerce giant Amazon, acquired the news title for $250 million in 2013. And in attempting to revive the fortunes of this previously ailing asset, the Post's new proprietor quickly established some ground rules concerning its long-term strategy.

"The first is excellence in...

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