The sports media of 'now': how fans will experience the 2018 FIFA World Cup
Four years on from the 2014 FIFA World Cup in Brazil, the 2018 version in Russia promises to be a very different experience for fans, not just in terms of swapping Copacabana Beach for Red Square for those physically present but for the way football media will be consumed by fans everywhere. "A diet of the old media can't satisfy the appetite of the modern fan," declared James Kirkham.
Of course he would say that as he heads the YouTube football channel of...