The Seven Deadly Sins of bad marketing

This event report looks at how not to do advertising, with seven particular offences highlighted.

The Seven Deadly Sins of bad marketing

Joseph CliftWarc

While one major aim of Global Marketer Week, a series of events organized by the World Federation of Advertisers (WFA) and held in Marrakech in March 2015, was to celebrate best practices in brand communications, one session in particular stood out – by giving examples of brands getting it wrong.

Based on research conducted by the trade body and digital agency We Are Social, this presentation outlined "Seven Deadly Sins" that marketers are committing, and suggested ways brand owners could avoid sinning in future.

In turn, the research forms part...

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