The secret to chatbot engagement? Keep it simple

Anna Hamill

Discusses how brands can move beyond the latest AI trend and create a chatbot that customers will actually use, by prioritizing useful functionality and guided options.

With chatbots, artificial intelligence and voice capabilities set to capture the marketing zeitgeist in 2018, marketers are looking toward the future more than ever.

But according to Douglas Nicol, Partner at agency The Works and founder of On Message, Australia's first agency with a messaging focus, the public is yet to catch up with their enthusiasm: in fact, consumers are suspicious of some of these new technologies.

"There is an innate fear amongst Australian consumers of machines and what machines can do to us in the future… so the question is how do you navigate this world, because the world...

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