The new ‘clicks and mortar’: 10 ways brands in Asia can drive digital transformation

This article outlines how Starhub, a Singapore telecommunications company, is kick-starting its digital transformation and offers advice for risk-averse brands on digitising their company.

Low Lai Chow

People hold the key to real changes within any organization, according to Rod Strother, Vice President of Digital transformation at StarHub, a Singapore-based telco which is also one of the country’s largest brands.  

But in Singapore, which can be risk averse in its business culture, creating change can be a challenge.

"We start to change with the people. That's the first challenge we face," said Strother at Campaign Asia-Pacific's recent Marketing Innovation conference in Singapore.

Like many businesses, the telco - which also owns a cable TV service - is being forced to adapt by forward-thinking local...

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