The Honest Company: from star-powered startup to CPG survivor
Over the last five years, The Honest Company – a startup in the consumer packaged-goods industry – has introduced a slate of safe, eco-friendly products extending from shampoo to hand soap and sunscreen.
The fledgling branded house made its official debut by unveiling 17 offerings in the diapers-and-wipes sector in 2011. Today, it sells more than 100 products, including the Honest Beauty line launched in September 2015, and a recently-released haircare selection. Such a rapid expansion has, in turn, left it competing with major players like Procter &...