The Honest Company: from star-powered startup to CPG survivor

This event report outlines how The Honest Company, a startup in the consumer packaged-goods space, is building its brand.

The Honest Company: from star-powered startup to CPG survivor

Stephen WhitesideWarc

Over the last five years, The Honest Company – a startup in the consumer packaged-goods industry – has introduced a slate of safe, eco-friendly products extending from shampoo to hand soap and sunscreen.

The fledgling branded house made its official debut by unveiling 17 offerings in the diapers-and-wipes sector in 2011. Today, it sells more than 100 products, including the Honest Beauty line launched in September 2015, and a recently-released haircare selection. Such a rapid expansion has, in turn, left it competing with major players like Procter &...

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