The changing role of mobile in India
Preeti Chaturvedi
Rising mobile internet usage is transforming the communications sector in India, a shift that will force growing numbers of marketers to adapt their strategies.
This process was discussed in depth at the Mobile Internet Conference, an event convened by the Internet and Mobile Association of India (IAMAI) in November 2013. Figures recently published by the organisation, in partnership with research firm IMRB International, showed there were 205 million mobile internet users in India at the end of October 2013, a figure due to hit 243 million by June 2014 – at...