The rise of QR code payments in China – is South East Asia next?

QR codes for payments are already ubiquitous in China – is South East Asia the next region to see widespread adoption?

User experience is what poses the biggest challenge to QR (Quick Response) code payments today, according to attendees at the recent Money 20/20 Asia conference in Singapore.

And the experts agree.

“It always comes down to user experience,” said Milind Sanghavi, head of digital payments at OCBC Bank, at a panel session alongside Jenny Zhao, co-founder of Singapore-headquartered aggregation payment platform UnPAY; and Chen Yu, president of Beijing-based payment service provider YeePay.

Responding to a live poll at the panel session, one in two attendees ranked user experience (50%) as the most significant challenge for QR code payments...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands