People hold the key to real changes within any organization, according to Rod Strother, Vice President of Digital transformation at StarHub, a Singapore-based telco which is also one of the country’s largest brands.
But in Singapore, which can be risk averse in its business culture, creating change can be a challenge.
"We start to change with the people. That's the first challenge we face," said Strother at Campaign Asia-Pacific's recent Marketing Innovation conference in Singapore.
Like many businesses, the telco - which also owns a cable TV service - is being forced to adapt by forward-thinking local...