The future of retail success in Asia is data integration

Anna Hamill

Integrating data between online and offline offers huge opportunities for retailers in Asia – this article outlines key areas of focus for building a data driven retail operation.

For the past couple of decades, believes Guillaume Bacuvier – Chief Executive Officer of dunnhumby, the question on the minds of the retail industry has been: which of the large offline retailers would be successful in building an online operation that abated the rest?

Now the question has been reversed: "It's which offline retailer is going to be bought by an online giant to extend its coverage," Bacuvier said at the World Retail Congress APAC event in Hong Kong.

"One of the main assets of a retailer in the future will be the data assets at its disposal and the...

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