The four stages of effective B2B marketing
Jessica Pishko
If you want to sell to a business-to-business (B2B) customer, ensure that you "hook" your enterprise-wide solution to their specific problem.
This is the advice of Nir Eyal, the best-selling author of Hooked: How to Build Habit-Forming Products. And in his presentation at the Demandbase Marketing Innovation Summit for B2B in San Francisco, Eyal focused on how B2B marketers can harness the power of habit-forming technology to sell their products using the same methods that make consumer applications of this approach so successful.
Eyal believes the success of "addicting" social-media...