The four stages of effective B2B marketing

This event report breaks down the key elements of successful business-to-business marketing, based on the tenets of consumer psychology.

The four stages of effective B2B marketing

Jessica Pishko

If you want to sell to a business-to-business (B2B) customer, ensure that you "hook" your enterprise-wide solution to their specific problem.

This is the advice of Nir Eyal, the best-selling author of Hooked: How to Build Habit-Forming Products. And in his presentation at the Demandbase Marketing Innovation Summit for B2B in San Francisco, Eyal focused on how B2B marketers can harness the power of habit-forming technology to sell their products using the same methods that make consumer applications of this approach so successful.

Eyal believes the success of "addicting" social-media...

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