The competition for attention

This event report examines attention in the modern age, and how to best utilise the time available to engage consumers.

The competition for attention

Brian CarruthersWarc

Paradoxically, measurement is becoming an ever more complex business in the digital environment, which once promised to be able to quantify matters in a verifiable way that traditional media struggled with. But as the arguments over viewability demonstrate, that has not proved to be the case. Sir Martin Sorrell, for example, has been scathing of the standards applied to digital media – is 50% of a banner ad in view for a second (and even then maybe not noticed) really an adequate measure of anything? – compared to those pertaining to other media....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands