The changing face of Indian luxury
Preeti Chaturvedi
Worth $8.5 billion in 2013 and apparently unaffected by the economic slowdown of recent months, India's luxury market seems ready to graduate to the next level. According to ASSOCHAM's recent research, 'Luxury Industry in 2013-14', the luxury market in India managed a growth rate of 25-30% in 2013 and is set to exceed $14 billion during the course of next three years.
Source: ASSOCHAM
Speakers at the Indian Retail Congress, held in New Delhi in April 2014, highlighted the idea that brands need to move away from a one size...