The art of persuasion along the customer journey
The art of persuasion in shopper marketing has been reshaped by all kinds of science: The ubiquity of mobile engagement and the algorithms that support social media, for instance, are drivers largely unimagined even a decade ago.
And Arc Worldwide – an agency falling under Leo Burnett's umbrella – previewed a new road map for the consumer journey with "a human-centric approach to most effectively persuade people to buy your brand" at the 2016 Brand Activation Conference, an event held by the Brand Activation Association (BAA), a division of...