Ten things clients want from market researchers
A cross-section of brand stewards agree that marketing research firms which hope to build their businesses in 2017 will be better served by agile analysis and generating ROI than polishing their presentation decks.
The broader keys to achieving that goal, various client-side speakers at the GreenBook-sponsored Insights Marketing Day 2016 in Chicago reported, include:
- share expertise;
- go big;
- make a difference to the bottom line.
"We are no longer data trackers. We are insights deliverers," Erin Attere, Market Research Insights Manager at Takeda Pharmaceuticals, USA, reported. "We need partners who are...