Targeting Asia’s vegetarians with food innovation

Can plant-based food innovations take off in Asia where meat consumption is still increasing?

With not much data about Asia’s plant-based proteins market, it can be challenging to gauge the opportunities it presents, Ben McCarron, founder and managing director of responsible investment consultancy Asia Research & Engagement (ARE), observed at the recent Disruption in Food and Sustainability Summit in Singapore.

Three ways to size up the market in the region are by volume, value or people, he said.

Asia is synonymous with culinary diversity thanks to its varied food cultures – this comes down even to the definition of what constitutes vegetarianism.

“There’s this challenge of what vegetarian translates as in all sorts of...

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