Target taps power of visual search with Pinterest partnership

Stephen Whiteside

Target, the retailer, believes that visual search offers a powerful way to encourage product discovery and enhance the shopper experience.

Consumers looking at crowded retail shelves often choose the product that most effectively catches their eye.

And Target believes that adopting a similar approach could transform the digital shopping experience, which traditionally has relied on text-driven cues – like search inquiries or drop-down menus – to help buyers find exactly the right product for them.

To pursue that goal, the Minneapolis, Minnesota-based retailer has partnered with Pinterest, a social network where members collect recipes, home-decoration ideas, fashion tips, and other items of personal interest from across the web. Every "pin" they create features an image, a description, and a link...

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