Talenthouse and Nokia on how to tap into creative networks

This event report explains how Nokia, the mobile phone company, is partnering with creative agencies to 'crowdsource' content from creative people.

Talenthouse and Nokia on how to tap into creative networks

Joseph CliftWarc

How do aspiring creatives hope to make a living these days? That was the central question explored in a joint Forum session from Talenthouse, a crowdsourcing agency, and mobile phone giant Nokia at the Cannes Lions International Festival of Creativity in June 2014.

To Maya Bogle, managing director at, Talenthouse, this question represents both a big problem and a big opportunity for the advertising and marketing industry. "We want to find a way to support creative people across the world," she told the audience. "Great content can...

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