The times are changing and disruption is everywhere, affecting everyone from small agencies to major networks. Addressing this change and finding new ways to succeed is essential – which is why the Institute of Practitioners in Advertising (IPA) invited several people with different industry perspectives, from independent agencies to the larger networks and consultancies, to share their views at its annual Business Growth Conference (London, July 2018).
The network outlook: keeping talent
Representing larger agency networks, Tim Castree, Global CEO at Wavemaker, emphasised the intrinsic mortality of large businesses. In the words of Amazon founder Jeff Bezos: “One day, a...