Survey: Marketers, agencies remain uneasy with technology

This event report outlines the main challenges facing brands and agencies when it comes to tapping new marketing technologies, based on a survey of executives conducted by Ipsos.

Survey: Marketers, agencies remain uneasy with technology

Geoffrey Precourt Warc

Ipsos Connect is a unit of the global research firm that explores the sweet spot where marketing and advertising intersects with technology through a program it calls "MAdTech".

And, says Sherrill Mane, Head of MAdTech Strategy for Ipsos Connect, it's still a challenging, disruptive realm for marketers and agencies alike.

"Consumers have fully embraced technology as an almost indispensable means of communication and commerce. They use it to search for products and services; they come to it for counsel from friends and trusted strangers; and they use...

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