In Australia, 66% of households have a streaming service. The region is the most highly penetrated Netflix market in the world at 51%, even higher than in the US, according to figures revealed by Ampere Analysis' Guy Bisson at the Future TV Advertising Forum (Sydney, February 2020).
This presents a challenge for commercial broadcasters, which are currently losing a third of the Australian 'viewing day' to streaming services. While around two-thirds of viewing remains with the ‘traditional’ players, there’s no denying that subscription video on-demand (SVOD) is having a direct substitutive effect on broadcast TV viewing, according to Ampere’s analysis....