Social media in India: Insights and issues
Bindu Nair
"Social media is no longer the rebellious teenager; we have all grown up," Alex Oberberg, head of programs and markets engagement, global social media and digital at telecoms group Nokia, told delegates at Social Media Week, a conference held in Mumbai in late 2013.
With client-side marketers and tech pioneers joining representatives from creative and media agencies in taking to the stage, the week-long event offered a chance to gain an insight into the major themes shaping social and digital strategies in India.
The value of engagement
Rishi Dogra, general...