Social media in India: Insights and issues

This event report addresses emerging social media trends in India. While social is no longer just a "shiny object", brands must now develop far more coherent measurement strategies, rather than simply adapting the metrics they use for traditional media.

Social media in India: Insights and issues

Bindu Nair

"Social media is no longer the rebellious teenager; we have all grown up," Alex Oberberg, head of programs and markets engagement, global social media and digital at telecoms group Nokia, told delegates at Social Media Week, a conference held in Mumbai in late 2013.

With client-side marketers and tech pioneers joining representatives from creative and media agencies in taking to the stage, the week-long event offered a chance to gain an insight into the major themes shaping social and digital strategies in India.

The value of engagement

Rishi Dogra, general...

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