Social marketing that works: Insights from Facebook, Foursquare and Twitter

This report from the IAB MIXX conference summarises social marketing presentations from Facebook, FourSquare and Twitter.

Social marketing that works: Insights from Facebook, Foursquare and Twitter

On the same day that Facebook announced it had topped one billion users, Sheryl Sandberg, Chief Operating Officer, appeared before an audience at the Interactive Advertising Bureau's (IAB) 10th-annual MIXX Conference to make the case for the social network as a marketing platform.

Photo: Doug Goodman

Appearing onstage with Sandberg was Marc Andreessen, General Partner of venture capital firm Andreessen Horowitz, best known as the co-founder of Netscape, who preached to the digital choir when he observed: "Most of the marketing money is trapped on the wrong side...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands