Social commerce: Taking offline’s friendly shopping experience online

Ogilvy’s Andreanna Leclerc discusses what social commerce entails and how brands can leverage it effectively with the three states of social commerce, five important dimensions and four behavioural design principles.

Social commerce is one of the most powerful tools for generating a purchase action and it doesn’t have to come from a paid ad or an obvious buy here space, says Andreanna Leclerc, head of social and performance, Ogilvy Asia.

She was speaking at Meltwater’s recent APAC Digital Summit, where she discussed how online retailers can leverage social commerce effectively.

“Social is influencing online shopping behaviour. There’s a large number of people who buy products and services directly after seeing content online. Therefore, social proves to be really powerful in generating the right action, something that is so important and...

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