Retail has been profoundly affected by COVID-19 but contemplating a return to normal shouldn’t be on the cards, stresses James George, a partner at OC&C Strategy Consultants, the management consulting firm.
Instead, George pointed towards one corporate chairman’s description of the pandemic as a “Darwinian moment” for the industry – an idea hinting at the deeper opportunity to rethink business models and what is going to be appropriate for the future.
Speaking at Retail Connected (April 2021), a virtual event run by WARC’s sister brand Retail Week, George highlighted six consistent themes emerging from recent research that builds on OC&C’s...