Seven steps to smarter digital marketing: Insights from a Google 'Evangelist'

Low Lai Chow

At the SES Conference, Google's Digital Marketing Evangelist Avinash Kaushik offered up seven steps to smarter digital marketing.

Seven steps to smarter digital marketing: Insights from a Google 'Evangelist'

Low Lai Chow

"If your brand doesn't show up and engage with the audience, somebody else will." That was the message from Google's Digital Marketing Evangelist Avinash Kaushik at a keynote session of the SES Conference in Singapore.

As brands move from the world of swaying consumers ("In the past if you wanted to find people and influence them, it was very easy. You bought advertisements in newspapers.") to the digital world, they need to rethink their strategy in terms of capturing consumers.

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