Salesforce's three-step process for marketing data management
Geoffrey PrecourtWarc
As consumers become more mobile, computer-based brand experiences are becoming less relevant. When a Burberry digital customer walks into a Burberry store, the mobile-tracking service identifies them and "their shopping cart follows them into the store," Michael Lazerow, chief marketing officer of Salesforce Marketing Cloud for Salesforce.com, told an opening-day audience at the 2013 Interactive Advertising Bureau MIXX Conference in New York.
Michael Lazerow
Lazerow, who calls himself "a serial entrepreneur," founded Buddy Media in 2007 with his wife, and sold the social enterprise software company to Salesforce in June...