Reengineering your event mix for a hybrid future

Josie Tutty

The pandemic has placed hybrid events on the same level as physical and digital events and marketers will have to choose when it's right or wrong to use them.

The pandemic has utterly transformed the way marketers conduct events, with virtual and hybrid events going from a niche option to the industry standard in a matter of months.

Speaking at the B2B Marketing Leaders Forum APAC, Cheri Keith, global head of strategy and research at ON24, took to the virtual stage to share how the past year-and-a-half has transformed the hybrid event.

Traditionally, a hybrid event meant a group of people in person, presenters talking on stage and a few people tuning in to a livestream of the event. But while the basic definition of hybrid is a mix...

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