Reaching Generation Z: Tips from 360i
"If you get it right with Gen Z, you can get it right with any generation," says Kate Paulin, SVP/Global Head of Insights & Planning for digital agency 360i.
While the precise age-range of this youthful demographic is debated by marketing experts and social researchers alike, most commentators agree its oldest members are now beginning to enter the workforce. And while much of this audience has limited purchasing power at present, their digital behaviours are already exerting an outsized impact.
"Even though it's rare to have a targeted campaign to Gen Z...