Politics, platforms and brand management tips: Day Two of Measuring Advertising Performance 2014

Joseph Clift

This article summarises the highlights from the second day of Warc's MAP conference, on the theme of understanding the connected consumer.

Politics, platforms and brand management tips: Day Two of Measuring Advertising Performance 2014

Joseph CliftWarc

Presenters on day two of Measuring Advertising Performance (MAP) 2014, an event organised by Warc and held in London in March 2014, discussed a wide range of topics impacting consumers and society, from the political world to implicit research techniques, and ad media from mobile to the classic direct marketing pack.

But there were several points of agreement that united many of the presentations for the day. In particular, the theme of reaching the connected consumer, the media-savvy digital natives who travel across screens...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands