PNC tackles wealth management with NY Giants partnership

Stephen Whiteside

This event report outlines how PNC, the financial services group, approaches sponsorship.

PNC Bank's five-year sponsorship deal with the New York Giants is grounded in hopes that a partnership with the prestigious NFL franchise can deliver big-league awareness to thousands of fans in the Big Apple and beyond.

The tie-up specifically involves PNC Wealth Management, a unit of the Pittsburgh, Pennsylvania-based enterprise that provides clients with advice, strategies, and products to make wise financial and investment choices. And, thanks to its Giants partnership, select customers can also enjoy customized game-day experiences and meet players as well.

The partnership builds on PNC's existing roster of NFL tie-ups, which includes an "official bank" designation...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands