Pluto TV builds an AVOD giant

Brian Carruthers

Pluto TV is building a global AVOD service that sits in the gap between traditional linear TV and digital subscription streaming services.

When Pluto TV launched in the US back in 2014, it was swimming against the tide as an AVOD service.

“Back then nobody was talking about AVOD,” noted Olivier Jollet, managing director Europe for Pluto TV, during the Mediatel Future of TV Advertising virtual conference (London, June 2020). “Everybody was talking about SVOD being the future of TV.”

They’d bought into the idea that the focus should be on people who would pay for getting rid of ads.  And SVOD has become incredibly popular, Jollet allowed, “but it’s not the only game in town”. 

Copying linear TV, but in a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands