Physical luxury in a digital world: How Rosewood Hotel creates authentic travel experiences

Rapid digital transformation has helped to ease the hospitality industry’s pain during the sharp drop in business and travel caused by the COVID-19 pandemic, as shown by the Rosewood Hotel Group’s experience.

Business leaders from Rosewood Hotel Group and Cognizant Digital Business & Technology shared how rapid digital transformation in the hospitality industry has streamlined processes and helped it recover lost ground in a COVID-19 world at the recently concluded Adobe Summit 2021.

The panellists were Malcom Frank, president, Cognizant Digital Business & Technology, who also guided the discussion; and Micah Friedman, CIO, Rosewood Hotel Group. Patrick Sum, regional product marketing manager, Adobe Digital Experience, introduced the panel.

The COVID-19 pandemic has impacted the travel and hospitality industries the most, with people unable to travel and hotels being shut indefinitely. To meet...

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