Pharma marketers tackle the millennial challenge

This event report outlines how pharma marketers are adapting their strategies to engage millennial consumers.

"It's a very important question, given the tension in the industry now with companies trying to be more patient-centric to a wider audience," said Marc Iskowitz, Editor-in-Chief of Medical Marketing & Media (MM&M), a trade title based in New York City.

Beyond that question, Iskowitz asserted, lie numerous others, many of which draw attention to just how ready pharmaceutical manufacturers and agencies really are for the onslaught of millennial patients poised to (very quickly) become the primary healthcare consumers. For instance:

  • What priority have companies and agencies assigned to millennials?
  • What kinds of outreach are they currently using?...

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