P&G’s innovation formula gets smarter and more personalized

Stephen Whiteside

Procter and Gamble is fusing consumer insights and new technology to create goods and services that combine what’s needed with what’s possible.

“What if your brand was smart from the store all the way to your home?” Marc Pritchard, Procter & Gamble’s chief brand officer, asked delegates at CES 2019 in Las Vegas.

Marc Pritchard, chief brand officer, Procter & Gamble

In tackling this question, the Cincinnati-based enterprise – which makes brands like Oral-B, the dental care line, Olay, the beauty range, and Gillette shaving products – is fusing consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible.”

A case in point, Pritchard reported, is SK-II’s Future X, a concept store in Shanghai, China....

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