PepsiCo: Why future growth must come from data, insights and a focus on fast-growth markets

Geoffrey Precourt

This report covers a keynote address by PepsiCo's head of global insights to The Market Research Event, in which he calls on researchers to meet the challenge posed by the data revolution and start finding the powerful insights that lie within it.

PepsiCo: Why growth must come from data, insight and non-western markets

Geoffrey Precourt Warc

Phillip Chambers, PepsiCo svp/global insights, delivered a warning to the research industry in his keynote address at The Market Research Event's (TMRE) 2012 assembly in Boca Raton, Florida.

Researchers, he said, must quickly meet the challenge posed by the data revolution and start finding the powerful insights that lie within. Equally, with western markets in demographic and economic decline, they had to ensure they had the right tools to find those insights in fast-growth markets.

Forces against the West

Chambers identified a series...

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