PepsiCo seeks early-adopter benefits from tapping premium mobile advertising on Quibi

PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.

PepsiCo, the food and beverage manufacturer, is hoping that ads run during premium, mobile-first content can help its brands augment their cultural cachet – and effectively reach Millennials.

In pursuit of this goal, the Purchase, New York-based enterprise has signed on as an early advertising partner of Quibi, a mobile streaming platform that will deliver high-end content in “quick bites” of ten minutes or less.

Set to launch on April 6, 2020, Quibi’s content slate will incorporate 175 original shows, and 8,500 pieces of content, in its first year. Users will be able to enjoy for an ad-free...

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